Internet Marketing Strategies: Inter-Personal

Here we are in the land of technology, and we have lickety-split fast internet connectivity. We are forever snapping in more memory sticks to accommodate the latest software.

Our website businesses are open 24/7/365. Robots are crawling and indexing our sites, directing traffic. All, undoubtedly, if you believe the hype, while we are sipping umbrella drinks by the pool, or skiing in Aspen.

Then there is all of our neat autopilot internet marketing tools and programs to allow us to make money while we sleep, without looking, or even lifting a finger. We just collect the money from the affiliate programs or the payment gateway will send it via direct deposit.

Do you know what’s missing from this picture, other than reality? Where are the people? Although we love our technology, we need to be mindful of the need to convey the fact that behind the machine is a human being –

That word ‘relationship’ starts right from your website. You want to convey that you have at least one thing in common with your visitors. Somebody is home, and you have a pulse – just like they do. You have nothing to hide and can be trusted. You are ‘up front’.

This can be achieved in part by having your picture and/or contact information on the site, and most of all by being honest and clear about exactly what you do and do not provide. Exaggeration and/or failing to meet deadlines will tend to convey a lack of credibility.

As the member support director for a popular online affiliate program, I handle pre-sales inquiries, implement new members, and provide ongoing technical support and coaching. The number one thing that I am asked in pre-sales is what kind of training and support we provide.

The prospects often tell tales of previous programs they have joined and marketing tools they bought that made grandiose promises of support. They were completely lost and could get no response from their sponsor or even the helpdesk!

People report having lost their money for a variety of reasons, but one being they had no idea what to do once they joined a program. They felt they were only important until they paid their money, and then they became non-entities who had to fend for themselves.

I like to say if a program doesn’t work, it is the user that doesn’t work the program. However, I also have to say if you don’t work with your people and build relationship – be a mentor, coach, and friend, then you are missing the point.

There are several options to provide support, including email, having a web conference room and holding training and Q&A, or being available through Skype, Instant Messenger or telephone.

Whichever you choose, be proactive – let them know you are there for them and how to reach you; when they do contact you, respond promptly. This says that they are important to you – because they are important.

Patricia Brucoli
Internet Marketing Residual Income
http://www.the3rdpartynetx.com/

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